Why Christian Radio ?

For the listener it is about - choice; freedom; human rights; diversity; a safe environment; information, contact; a friendly voice, .....

For those who broadcast it is about - our listener (whoever he or she is, wherever she or he is); meeting people at their point of need (under God's guidance and in conjunction with other agencies, both Chrstian and secular); encouraging and empowering; participating in God's great commission; being good stewards of God's airwaves; ...........

In many parts of the United Kingdom we live in a time where there is increasing diversification of radio services. At the same time there is decreasing attention being given on-air to God's word, to most things in our land which claim to have a Christian connection, and to the laws and moral values which once made this land great (and which were founded on the values displayed in the Bible). Consequentially, todays media increasingly fails to meets the needs of people of faith.

Christian radio fills a gap in today's radio market. Christian radio is focussed on person and community, rather than on listener numbers and profit.

In today's world it is difficult for churches to safely provide an open door for people seeking a time of quite or prayer - and risks for church leaders who offer an open door to their home. Christian radio can help plug that gap, simply by being there, accessible 24/7 with God's word and Spirit-filled music.

The church, through it's many agencies, has been instrumental in the education, nurturing and care of people in the United Kindgom for centuries. Today, the church is no less active but, despite our increased access to media, it is more and more difficult for people to access information about these services. Christian radio provides the link between those who could benefit from these services and the agencies which provide.

Why Christian radio? Because our world needs it.